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"Great Experiences are the ones that make lasting memories, in Life & in Design"

hello!

i am swadha
 this is my story

Since stepping into college at Symbiosis Institute of Design in 2007 for my bachelor's degree in Graphic Design, I've been immersed in the world of design. My fascination with User Experience Design began during my graduation days and led me to pursue a master's in Design for Digital Experiences at the National Institute of Design.

During college, I had the privilege of interning at JWT, Nokia, and Microsoft, which solidified my passion for design. Following this, I chose to join the dynamic design team at Samsung R&D Bangalore, India, where I've been contributing to innovative projects.

My journey has taken me across 5 different states in India, enriching my life with diverse experiences that influence my design approach. I embrace all cultures and integrate them into the designs I create. As a doodler and illustrator with a special affection for owls, I find endless inspiration in their versatility. Outside of design, you'll often find me nurturing my love for plants, spending weekends gardening or socializing.

Doodle bug bit me back during master's days..

Surviving lockdown situation, appreciating the little things

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